Brawl Stars unveils new club cosmetics for partner esports teams

Brawl Stars has unveiled a new set of themed cosmetics items for the nine partnered clubs in its esports program.

These will include a full set of profile icons, sprays, and pins. Players can purchase them in-game now, with a percentage of the proceeds going to the clubs themselves.

Simply head over to the in-game shop and navigate to the esports icon located in the cosmetics section to grab the items. One of the biggest changes this year is that the profile icons are now animated.

From February 27th to March 1st, the items are available on the shop’s front page with a limited-time discount when purchased as a bundle.

The esports organisations which are part of the Brawl Stars esports partner program currently include Team Heretics, FUT Esports, LOUD, Reply Totem, Tribe Gaming, NAVI, ZETA DIVISION, Team Hmble, and SK Gaming.

Supercell has not revealed what percentage of the revenue goes to the partner clubs. In return for the in-game items, these esports organisations are expected to support the Brawl Stars Championship by showcasing its competitiveness and developing storylines around it.

Last year, Spacestation Gaming was removed from the title’s esports partner program. In a statement, Supercell said that it asks a lot from its partner clubs and that it is not a “right fit for everyone.”

The 2024 world champion and eventual runner-up last year, Team Hmble, joined the program subsequently.

In 2026, Brawl Stars esports is undergoing a significant change as BLAST takes over as the tournament operator from ESL.

The Brawl Stars Championship 2026 has returned with six monthly qualifiers leading to the $2m World Finals in November.

Additionally, the mid-season Brawl Cup will take place in Berlin, Germany from May 15th to 17th, which will be the first standalone Brawl Cup.