A few weeks into the new year, and there have already been a surprising number of instances of popular game studios boasting their plans of using Generative AI in game development and receiving immense backlash in the process. The latest in line is Cygames, most recently known for its work on Granblue Fantasy: Relink and Umamusume: Pretty Derby, the latter of which won the Best Mobile Game Award at The Game Awards 2025.
The Japan-based studio recently launched Cygames AI Studio, in the hopes of providing developers with safe, secure, and efficient access to AI technology. Naturally, this announcement didn’t sit well with the fans of the studio’s work, prompting the company to issue a public apology on X (formerly Twitter), which only raised more concerns regarding the whole situation.
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