A dev tried to warn WB Games not to launch Lord of the Rings: War in the North 10 days before Skyrim, but was ‘overruled’

The Lord of the Rings: War in the North, a WB Games-published 2011 action RPG about a different fellowship that went the other way, recently reappeared on Steam in a polished-up Legacy Edition package. While the modernizations are getting a favorable reception—it’s currently enjoying a Very Positive rating on Steam—its original launch 15 didn’t earn much attention for something with “The Lord of the Rings” in the title.

War in the North didn’t review well, but looking back, there’s a certain Bethesda-sized factor that might have stolen some of its thunder: Its original release date was November 1, 2011—just 10 days before The Elder Scrolls 5: Skyrim came out. On X this week (via IGN), a former Warner Bros. dev said that unfavorable matchup might have been avoided if the publisher had taken his advice back in 2011.

Christian Allen—current design director on Project Zomboid and former design director at WB Games Seattle, which coordinates Warner Bros. development and publishing efforts—responded to the Legacy Edition’s reveal to share how he’d tried without success to get the publisher to revise its launch plans.

“Wow this is cool. 15 years ago I argued vociferously not to release this up against Skyrim, as it wouldn’t get a fair shake. I got overruled,” Allen said. “Nice to see it get a proper release.”

In follow-up replies, Allen noted that, in addition to the oppressive cultural gravity of Todd Howard, War in the North also suffered from a strangely thin marketing campaign. Either WB Games “wrote it off,” or it “thought hardcore LOTR fans would just know about it, somehow,” he said. Unfortunately, even the Lord of the Rings doesn’t sell itself.

Not long after War in the North’s disappointing launch, its original developer—Snowblind Studios—was merged with Monolith Productions in 2012. There, many former Snowblind studio staff would contribute to Middle-Earth: Shadow of Mordor, a production that Allen had initially overseen as WB Games design director. After releasing the sequel, Shadow of War, in 2017 and working for years on a Wonder Woman game, the studio was eventually shuttered by Warner Bros. in 2025 as part of “a strategic change.

As for War in the North, Allen’s overall assessment is that it was ultimately a casualty of corporate shortsightedness.

“Quarterly revenue motivations drive more decisions than people realize. It’s a big challenge with stock-price driven organizations,” he said. “Must be hard to be an exec and go, ‘Well, this game will do better if we hold it until March, but my bonus will take a 50% hit.’ 🤷”

Maybe the games industry of today isn’t all that different from those of previous decades, despite how often it feels otherwise.