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Take-Two CEO reflects on unsustainable video game production costs as GTA 6 nears release

Take-Two CEO reflects on unsustainable video game production costs as GTA 6 nears release
ThePawn.com May 8, 2026 1 minute read
Take-Two CEO reflects on unsustainable video game production costs as GTA 6 nears release

Grand Theft Auto 6 is set to be one of the biggest games of the decade, with a production that has reportedly cost over a billion dollars, and a release date looming ever close this November.

With these blockbuster numbers in mind, CEO of Take-Two, the parent company of Rockstar Games, reflected on the rising cost and sustainability of video game production for titles that, while popular, aren’t selling like Grand Theft Auto.

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