LoL devs pledge not to lean into ‘FOMO’ marketing after Black Alistar lessons

League of Legends developers Riot Games have outlined its stance on limited-time cosmetic items in the MOBA, believing such products—outside of rewards earned in Ranked—are “controversial” and don’t belong in the game.

The developer team went in-depth into League’s business model in a Dec. 11 blog post, addressing decisions made over the year related to how the game’s players spend their money and what sort of products Riot plans to offer going forward into 2024. One such point focused on Riot’s decision to avoid the fear of missing out; a feeling common in gaming today with time-gated rewards on offer to those who play during a specific period or season.

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