The days of multimillion-dollar streaming deals on Twitch, YouTube could be numbered
It appears the era of massive exclusivity deals on streaming platforms is nearing its end. According to Bloomberg, Twitch CEO Dan Clancy argued there’s been an ongoing “bidding war” between Twitch and YouTube for top-ranking talent and that it’s not a “sustainable business.” The two platforms have previously reached deals of enormous worth with creators to attract more viewers.
Bloomberg also reported that YouTube is backing out of multi-million dollar deals and shortening existing contracts. At the time of writing, there has been no official statement by YouTube on the matter.
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