Disney executives reportedly want company to become ‘gaming giant’ through EA acquisition

Disney has mostly focused on licensing out its popular IP for studios to use in game development over the last decade. However, a new report shows that executives at the media powerhouse want the company to become a “gaming giant” too, potentially through a major acquisition of Electronic Arts. 

According to a Bloomberg article examining the current state of Disney under CEO Bob Iger’s second turn in the position, there has been internal pressure from several senior executives to “consider a bolder transformation” of the company’s gaming business. EA was listed as one potential acquisition target in that report, but it appears Iger is remaining “noncommital” to any larger deal. 

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