Unity’s controversial business decision comes mere days after CEO sells 2,000 shares

Unity is about to get more expensive for developers, that much is clear. What’s just as clear is that Unity Software CEO John Riccitiello has been offloading company shares prior to this announcement.

Unity announced new fees for Unity Runtime today, the code that effectively makes games made with the Unity engine work for individual players. The Unity Runtime Fee applies to games that meet certain minimum revenue and game installation counts. Games on Unity Personal and Unity Plus that made $200,000 or more over the last 12 months and hit 200,000 game installs in their lifetime will be subject to the fee, as well as Unity Pro and Unity Enterprise games that hit $1 million over 12 months and a million game installs.

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