UK lootbox crackdown could see big changes coming to Pokémon Go

Ukie, the trade association for the U.K.’s games, released 11 new Industry Principles about the use of loot boxes in video games on July 18—and this could affect Pokémon Go forever.

These 11 new recommendations were made by a Technical Working Group which was convened by the U.K.’s Department for Culture, Media, and Sport (DCMS) and included representatives from the video games industry, aiming to directly tackle the lack of transparency behind loot boxes in multiple games, not just Pokémon Go.

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