MrBeast calls out Twitch for ‘handicapping’ creators with platform’s new branded content guidelines

Twitch’s new guidelines surrounding advertisements and branded content caught the attention of one of YouTube’s largest content creators today, MrBeast. The multi-business mogul claimed that Twitch’s policy update would only work to “handicap” creators’ earnings.

On June 6, Twitch updated its policy around branded content with increasingly stricter guidelines surrounding on-stream advertisements. Per Zach Bussey, Twitch’s newest guidelines now disallow “burned in” stream overlays which include banner, audio, or video ads.

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