WoW director credits player feedback pivot for Dragonflight’s big bounceback

There has been a noticeable shift in the developmental mindset of World of Warcraft throughout the course of the game’s current expansion, Dragonflight. After the franchise saw one of its weakest iterations in Shadowlands, the WoW dev team resorted to an incredibly simple strategy to revitalize the game: listening to the playerbase. 

In Dragonflight, player feedback has been a crucial tool for Blizzard’s development process. In gameplay facets such as competitive balancing, narrative direction, and general quality-of-life changes, the WoW developers have made transparency and constructive criticism key pillars of the game’s evolution. 

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