“LCS is dying. The viewership is absolutely dying,” former LCS pro player Doublelift said to his loyal audience of nearly 20,000 during a July 11 Twitch stream. “There’s no denying it. Everyone knows it. Everyone can feel it.” The comments, which came off the back of a highly successful League of Legends showmatch separate from the LCS, threw the league and Riot Games into a PR tailspin.
Those remarks likely would have fallen by the wayside as just another series of potshots at a successful multibillion-dollar company, but the League developer responded by temporarily suspending Doublelift from co-streaming LCS games for one week, a mere slap on the wrist. Since the LCS only allows co-streaming during “superweeks” and playoffs, Doublelift’s ban will go into effect during week eight of the LCS Summer Split.
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