Electronic Arts and LaLiga enter multi-year partnership for EA SPORTS FC
EA SPORTS FC, the soccer game in development by Electronic Arts that will launch in the 2023-24 season of soccer, will feature the naming rights for all LaLiga competitions, the soccer league in Spain. This comes as a result of a multi-year partnership between both parties.
In addition to the naming rights, EA SPORTS FC will include all logos, graphics, fonts, and other visual elements of LaLiga. This partnership encompasses the first and second divisions of LaLiga, LaLiga Promises, the league’s tournament for youngsters, and eLaLiga, the esports league of LaLiga.