We used to have to guess when Steam sales were happening, but now we can plan out the entire year.
Remember when predicting (guessing) the big Steam sale dates was basically a national pastime? It seems so long ago, and frankly a little bit weird in hindsight. (It was also very stressful for those of us tasked with writing Steam sale announcement news.) Now, though, we can plan our whole year in advance, because Valve has revealed the dates for every Steam sale and fest coming in 2023.
Valve changed its Steam sale structure in September 2022, cutting the Lunar New Year sale from its schedule in favor of a more evenly spaced seasonal schedule. The reasoning was simple: Lunar New Year sales typically dropped just a few weeks after the wallet-demolishing Winter sales, and it was just too much Steam sale in too little time.
But then Valve hit us with a Chinese New Year sale instead, a slightly scaled-down event that kept the deal train running. And it’s not letting up: Between the big seasonal events, the Steam Next Fests—three of them—and various themed fests popping up throughout the year, the remainder of 2023 isn’t going to go any easier on your bank balance.
Here’s what’s coming through the year—aside from the Mystery Fest, which is currently underway, the links don’t lead to sale pages but to Steamworks documentation for developers who want to take part:
Mystery Fest: February 20 – 27Spring Sale: March 16 – 23 (major seasonal sale)Puzzle Fest: April 24 – May 1Sports Fest: May 15 – 22Next Fest: June 19 – 26Summer Sale: June 29 – July 13 (major seasonal sale)Stealth Fest: July 24 – 31Visual Novel Fest: August 7 – 14Strategy Fest: August 28 – September 4SHMUP Fest: September 25 – October 2Next Fest: October 9 – 16Return of Steam Scream Fest (Halloween): October 26 – November 2 (additional details to come)Autumn Sale: November 21 – 28 (major seasonal sale)Winter Sale: December 21 – January 4, 2024 (major seasonal sale)
At a glance, it looks like the longest “no Steam sale” stretch we’re going to get in 2023 is a month, between the end of the Spring sale on March 23 and the start of the Puzzle Fest on April 24. By contrast, the shortest break is just three days, from the end of the Next Fest on June 26 to the start of the Summer sale on June 29. For the most part, you’ll get at least a week or two between sales—not enough time to play the games you’ve purchased, but enough to earn another paycheque so you can afford to buy more.
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