Monster Energy launches new series Behind the Stream, starring its global content creators

Monster Energy has joined forces with British Call of Duty: Warzone player and streamer Ethan ‘Fifakill’ Pink as part of a new content series.

Named Behind the Stream, the series created by the energy drink brand provides fans with a behind-the-scenes insight into the lives of content creators around the world.

The first episode of Behind the Stream features Fifakill, one of the UK’s most successful Call of Duty players. The Warzone player first joined Monster Energy in 2023 and has represented the brand for the past two years.

During the episode, the streamer provides insight into his setup in addition to his go-karting aspirations while he’s not competing in Call of Duty: Warzone tournaments.

Speaking to Esports Insider, Fifakill stated: “Working with Monster Energy is a breath of fresh air. I am surrounded by talented people all the way from administration through to content production and everything in between.

“I have met loads of people, many of who have become good friends and who provide career and content support as well as culturing a secure mental support environment which is invaluable on this career path.”

In addition to representing the brand, Fifakill is a member of Quadrant, the gaming and lifestyle brand owned by McLaren Formula One driver Lando Norris. While the brand continues to have a presence within gaming, it shifted away from esports in October 2024 after departing the Halo scene.

The streamer is regarded as one of the best Warzone players in the world. During the most recent Twitch Rivals tournament, the first to take place since Warzone reintroduced the Verdansk map, Team Fifakill placed third taking home $2,700 (~£2,062) in prize money.

Fifakill is one of several content creators taking part in Monster Energy’s Behind the Stream series. Information on other streamers involved with the project has yet to be revealed.

Monster Energy, one of the most recognisable brands in the world, is also no stranger to the esports industry. In April, it partnered with Korean esports organisation Hanwha Life Esports and has also supported several grassroots initiatives within the UK and Ireland over the years.