Cristiano Ronaldo’s YouTube channel hit one million subs in the time it takes to play one soccer game

Soccer fans scare me. Their level of deadly, city-burning fervor for their chosen passion is matched only by the fabled Swifties, or perhaps the legions of the BTS Army. Evidently, that passion extends to the digital realm, as evidenced by the meteoric rise of superstar Cristiano Ronaldo’s new YouTube channel.

Ronaldo, who already commands over 100 million followers on X (formerly Twitter), launched an official YouTube channel just yesterday, which rather unsurprisingly exploded. Within 90 minutes—the same official length as one of his matches—the channel had already hit the coveted million-subscriber mark, making YouTube history and earning Ronaldo a gold play button (which he then gave to his kids, like the stand-up guy he is.)

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