Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative AI to reanimate its corpse with an origin story ad that puts its 70-year history in a machine learning blender, just…Read more...
Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative AI to reanimate its corpse with an origin story ad that puts its 70-year history in a machine learning blender, just…Read more...
Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative AI to reanimate its corpse with an origin story ad that puts its 70-year history in a machine learning blender, just…
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