Entity secures audience data deal with Esports Charts

Indian esports organisation Entity has announced a partnership with European data and viewership platform Esports Charts.

As a result of the deal, Esports Charts will provide Entity with access to a customised dashboard that will feature data metrics about the team’s audience.

Entity is one the oldest esports organisations in India, and also one of its most successful. The organisation is most known for its success in Dota 2 and various mobile games, including Battlegrounds Mobile India. Entity’s roster has recently won the Snapdragon Pro Series: BGMI tournament hosted by ESL, and its CIS-based Dota 2 roster won the 1win Series Dota 2 Spring tournament after beating Virtus.pro.

The partnership with esports data and audience statistic platform Esports Charts will allow Entity to better understand its viewership. According to a release, the partnership will be focused on Entity’s Dota 2 and BGMI rosters, and provide audience indicators and data on the teams.

Entity’s Sales and Partnership manager Yury Ryasov pointed out that the goal of the partnership is to simply better understand the organisation’s fans worldwide, and that it will enable Entity to “make smarter decisions” in the future.

Denis Matusovskiy, Sales & Partnership Manager at Esports Charts, commented: “We are excited to support a club with an established presence in both desktop and mobile esports. Our analytics will enable Entity to better understand their diverse international Dota audience and illustrate traction of the fast-rising Battlegrounds Mobile India squad.”

Esports Charts is a well-known esports data company that focuses on audience metrics, providing its users with information about the viewership of esports events. This includes peak and average viewership numbers, time viewers spent watching, most popular matches and teams of each tournament and others.