Esports betting provider Oddin.gg partners with Sportradar

Esports betting services provider Oddin.gg has announced a partnership with sports technology company Sportradar.

The deal will see Oddin.gg provide Sportradar with esports content streams which will then be distributed to the company’s array of partners worldwide.

Sportradar is one of the most-known esports technology companies worldwide. The company collects and analyses sports data for a wide range of companies, ranging from media to betting. Sportradar has more than 3,500 employees and has several branches and subsidiaries. Interestingly, Sportradar and DOJO Madness created Bayes Esports Solutions, an esports data company, in 2019.

As a part of the partnership, Oddin.gg will provide Sportradar with access to streams of several notable esports tournaments and leagues. This includes the PGL Copenhagen Major 2024, Dacha Dota 2 qualifiers and main events, Dacha CS2 qualifiers and main events, and the Tipsport MCR 2024 CS tournament.

Sportradar and Oddin.gg explained in a release that Oddin.gg data rights will be provided to Sportradar to distribute to sportsbooks through the company’s integrated streaming product.

Patrick Mostboeck, SVP of Audiovisual Sportradar, commented: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting.

“Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Apart from the mentioned events, Oddin.gg is a partner of several betting companies worldwide, including the likes of Olimpbet in Kazakhstan, Balkan Bet and MerkurXTIP in Serbia, and others. Oddin.gg has also partnered with the likes of Epulze, PGL and GRID in the past, and has recently joined the global betting integrity body IBIA.