Mattel Brings Mario Kart’s Pauline and Elvira to San Diego Comic-Con 2025

Mattel has revealed three new exclusive toys being sold at this year’s San Diego Comic-Con, and there’s a definite theme to this year’s lineup. It’s all about girl power, whether you prefer the high-speed antics of Mario Kart’s Pauline or the dark energy of Elvira, Mistress of the Dark.

Check out the slideshow gallery below for a closer look at all three SDCC exclusives, and then scroll down to find out how you can acquire them for your collection:

Joining Mattel’s growing lineup of Mario Kart toys, Pauline depicts the iconic mayor of New Donk City riding her pink Badwagon kart. The toy comes packaged inside a special display box.

Elvira, meanwhile, is the latest addition to Mattel’s popular Monster High line of dolls. The Monster High Skullector Elvira comes with a faux-leather dress and is based on the likeness of actress Cassandra Peterson. You can even see Peterson posing with the doll in the gallery above.

Finally, also joining the Monster High line is Sweet Screams Twyla. This doll includes an appropriately cotton candy-themed outfit and even comes with a cotton candy-scented bunny companion.

“This lineup of collectibles salutes the fearless, fashion-forward and cherished female characters that continue to break boundaries,” said Nick Karamanos, senior vice president, Mattel Creations & Entertainment Partnerships at Mattel, in a statement. “From gothic glam to gaming icons, these collectibles honor the fan-favorite heroines from the franchises our fans know and love.”

All three items will be sold at SDCC 2025, which runs from July 24-27. Mattel will have an exhibit at Booth #3029, though the toys themselves can be purchased at Mattel merchandise booth (#2945). Select quantities of Pauline and Twyla will also be made available on the Mattel Creations website after the show, but Elvira will strictly be sold in-person at SDCC.

In other SDCC exclusive news, Hasbro recently revealed an exclusive Marvel Legends Savage Land set.

Jesse is a mild-mannered staff writer for IGN. Allow him to lend a machete to your intellectual thicket by following @jschedeen on BlueSky.