GAM Esports signs commercial partnership with airline Viejet

Vietnamese esports organisation GAM Esports has officially announced a partnership with airline Vietjet. Financial terms of the deal were not disclosed.

According to a release, Vietjet will support the League of Legends team in the remaining part of the League of Legends Championship Pacific (LCP) season.

In the announcement video, it was revealed that Vietjet’s logo will be featured on the team’s jersey. Additionally, the team will travel with the airline during offline events such as the LCP Mid-Season Split 2 and international events like the Mid-Season Invitational and the League of Legends World Championship if the team qualifies.

Moreover, the esports team will make special activations for its community, including free flight giveaways to international events, massive viewing parties across the country, and special interactive activities such as exclusive live streams, behind-the-scenes content and real-time updates of the team’s journey.

Founded back in 2014, GAM Esports is the most successful team from Vietnam, having won 11 domestic championships and often representing the region at previous international League of Legends events. Following the merger of minor regions, the League of Legends team is competing in the LCP and finished fourth in the Kickoff split.

The company counts on a series of partners on top of Vietjet, including hardware brands such as Logitech, food franchises such as Popeyes, Domino’s Pizza, and Burger King, as well as energy drink brand Monster Energy, among others.

Anthony Nguyen, CEO of GAM Esports, commented on the partnership via his personal LinkedIn profile: “Proud to announce our partnership between GAM x Vietjet — uniting two powerhouses committed to elevating Vietnam on the global stage!

“From connecting millions across Asia to now fueling the rise of Vietnam esports, Vietjet is more than an airline — they’re our wings to go bigger, faster, and stronger! Let’s take flight.”

Based in Hanoi, Vietnam, Vietjet is a low-cost airline founded in 2007. The company became the first Vietnamese private airline to enter the international market and completed its IPO in the Ho Chi Minh City Stock Exchange (HOSE) in February 2017.