
Does the Price of the Switch 2 Overshadow Its Reveal?

There’s no denying the excitement of a new console reveal, and Nintendo certainly delivered when it came to the new graphical capabilities of the Switch 2. Despite still no sign of a new 3D Mario game (it’s been almost eight years since Super Mario Odyssey, why must my pain continue?), we got the open-world Mario Kart World, the return of Donkey Kong to the limelight, and a pseudo-successor to Bloodborne in the shape of The Duskbloods. But one aspect of the reveal has overshadowed everything – the price. Not necessarily just the console itself – $449.99 isn’t an outrageous cost for a piece of new technology in 2025 – but the amount of money it will take to buy the games and accessories to enjoy Switch 2 to its fullest. So is the price of admission to Nintendo’s new toys really too high? Let’s take a look.
Many headlines have been written about the $80 price tag of Mario Kart World. It’s certainly an eye-opener in an age when we’re so used to $60 or $70 being the norm. The knee-jerk reaction is to say that it’s too much and Nintendo is squeezing us for every penny as it knows it’s the one game everyone will want at launch. Throw in another set of joy-con if you want to play with friends and family and that’ll be another $90. Want people from across the world to join you? A non-inexpensive Nintendo Online membership is required. It all tots up and when the reveal trailer was so focused on 24-player co-op and the ability to roam around its world with friends, taking advantage of the new GameChat and photo mode features, it’s hard not to think it’s all a bit cynical.
Of course, the counterargument is that it presents good value for money in terms of dollars to hours of enjoyment. World will likely be the only Mario Kart game to be released on the Nintendo Switch 2 if Mario Kart 8’s decade-long lifetime is anything to go by. Is $80 a reasonable amount to charge for a game that will likely provide many years of enjoyment? In an age where free-to-play games such as Fortnite are now the norm, have our perspectives of value for money been skewed? I imagine someone who puts as many hours into Fortnite over a five-year period as a Mario Kart player will likely spend $80 on battle passes and skins. Yes, these examples are apples and oranges, but in a time when a cinema trip for the whole family can easily cost $80 for two hours of animated slop, a decade of Mario Kart doesn’t seem too bad.
Granted, Donkey Kong Bananza is listed at a cheaper $69.99 price, so maybe this is a case of Nintendo knowing they can ask what they want for Mario Kart, one of the planet’s most popular game series. But it does set a worrying precedent, and with the Switch 2 versions of Kirby and the Forgotten Land and The Legend of Zelda: Tears of the Kingdom both also costing $80, the strategy is a little baffling. For a company like Nintendo, which has also appeared player-first and generous in its offerings, it raises the question of whether other game publishers will follow in the footsteps of these inflated game prices. GTA 6, we’re all looking at you. It also turns the attention to how generational leaps between consoles will go in the future when it comes to the cost of upgrading older games.
PlayStation has been doing this for years, consistently offering $10 upgrades to some of its PS4 games making the jump to PS5, with Days Gone doing exactly that later this month. The price for enhanced versions of Switch games on the Switch 2 is yet to be revealed though; if it’s the same as Sony charges then I doubt there’ll be much of an outcry – $10 for a superior frame rate, greater resolution in 4K, and even extra gameplay additions isn’t a bad deal. But if it’s $20 or $30, I’m not sure I’ll be investing in many of these upgrades.
For example, you can currently buy Tears of the Kingdom on Amazon for $52, a whole $28 less than the Switch 2 edition will cost. Surely the upgrade won’t be quite that much? The difference is even starker in the UK, where it’s currently £45 for the Switch version, but £75 for Switch 2. The MSRP for the original Switch version of TOTK is $70, so does that mean the upgrade will be just $10? If that’s the case, why not just buy a Switch copy from Amazon and then get the upgrade pack for another $10, saving yourself almost $20 in the process?
Of course, this is all speculation but the only indicator we have so far is the enhanced versions of Breath of the Wild and Tears of the Kingdom being available as part of a Nintendo Online + Expansion Pack membership, of which the cost is currently $49.99 a year. Assuming that the price doesn’t get raised in the next two months (I wouldn’t be hugely surprised if it does at some point though, Netflix currently charges me $4 million dollars and the soul of my firstborn just to watch Love is Blind), an upgraded Zelda as part of that isn’t the worst deal in the world. But what happens if I cancel my membership? Do I have to go back to playing 1080p, slightly framey Zelda until I resub? These are all questions that need answering.
Finally, we have perhaps the most baffling choice of all: the decision to charge for Nintendo Switch 2 Welcome Tour. This virtual exhibition littered with minigames reeks of hardware pack-in energy and is the sort of thing you’d expect to be greeted with when loading a new console up for the first time. Astro’s Playroom came free with all PlayStation 5s and was an incredibly generous platformer that both evoked Nintendo’s brand of invention and celebrated PlayStation history while welcoming the new addition to its console family. It felt like Sony learned the right lessons from Nintendo and Wii Sports, whereas Switch 2 Welcome Tour feels like Nintendo taking pages out of the borderline arrogance Sony displayed during its expensive PS3 launch.
I don’t think the Switch 2 will be a step backward for Nintendo like Sony’s jump into the high-definition generation was though. It has enough forward momentum and goodwill from the original Switch, not to mention its frankly absurd library of games, to falter massively. The Switch 2 console itself looks like an impressive if not slightly safe improvement on what’s come before. The games we’ve seen so far largely look great too, with many more to come I’m sure (Mario, come on, mate). I just hope Nintendo doesn’t get too greedy and learns from the instant backlash of the cost of some of its launch offerings. No one wants $80 to be the new standard price of video games, so let’s hope Nintendo doesn’t make that a reality.
Does the cost of the Switch 2 and its accompanying games, upgrades, and peripherals completely overshadow the reveal? Not quite for me. But it certainly didn’t result in it being the universal success that Nintendo hoped it would be.
Simon Cardy is a Senior Editor at IGN who can mainly be found skulking around open world games, indulging in Korean cinema, or despairing at the state of Tottenham Hotspur and the New York Jets. Follow him on Bluesky at @cardy.bsky.social.