‘The Pokémon take on a life of their own’: How iconic trading cards are created

The Pokémon Europe International Championships is one of the best events in the circuit for competitive TCG players—but it’s also a delight to experience as a collector and fan of the artwork, too. 

While at EUIC 2025 in London, I got the opportunity to check out an artist’s panel with Keiichiro Ito and Shinji Kanda thanks to a media pass provided by The Pokémon Company, learning more about how these legendary artists created some of the most iconic cards in the game. 

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