Promise Mascot Agency Voice Cast Includes PlayStation Legend Shuhei Yoshida and Deadly Premonition Dev Swery

Promise Mascot Agency just announced its voice cast, which includes a number of surprise additions from the world of video game development.

Kaizen Game Works’ open-world narrative adventure sees players explore a cursed Japanese town and recruit mascot friends. You even help a living finger work through anger issues.

Where Promise Mascot Agency is punching above its weight is in the voice cast department. It’s nabbed PlayStation developer legend Shuhei Yoshida in his first ever video game voice role, and the announcement comes hot on the heels of Yoshida’s last day at Sony.

At farewell party yesterday 😆 pic.twitter.com/hpiPWQIO1z

— Shuhei Yoshida (@yosp) January 14, 2025

Shuhei Yoshida worked on PlayStation from the very beginning, playing a key role in the original console’s success from 1993. He was one of the more public-facing PlayStation executives while President of SIE Worldwide Studios from 2008 to 2019, championing indie and VR success in particular. Yoshida announced his exit from Sony in November during his 31st year at PlayStation.

“When I hit 30 years, I was thinking, hmm, it may be about time for me to move on,” he explained at the time. “You know, the company’s been doing great. I love PS5, I love the games that are coming out on this platform. And we have new generations of management who I respect and admire. And I’m so excited for the future of PlayStation.”

While Yoshida long-term plan remains up in the air, in the short-term he’s turned to video game voice acting, and that’s where Promise Mascot Agency comes in. Yoshida plays Monouge, an odd-looking green-skinned former mascot who is opening their own game center.

Yoshida isn’t the only big name joining the Promise Mascot Agency voice cast. Yakuza: Like A Dragon’s Takaya Kuroda, who plays series protagonist Kazuma Kiryu, and Legend of Zelda’s Ayano Shibuya also star, as do Eri Saito (Chainsaw Man, Metal Gear Solid 4, Way of the Samurai 3) and Swery, developer of Deadly Premonition, The Good Life, and Spy Fiction.

You can see what Yoshida and co sound like in-game in the exclusive trailer, below.

“We can’t believe that our weird game managed to attract such a strong voice cast,” said game director Oli Clarke Smith.

“When our lead Japanese localiser, Roppyaku Tsurumi, told us that Kuroda-san had auditioned, we just about lost our minds. All of the cast have brought our group of misfits to life wonderfully. After working on these characters for four years, they have become like friends to us, and we’re so happy that they have all been given a voice. The team at the recording studio, Xenorex, did an amazing job.”

Here’s the official blurb:

Takaya Kuroda voices the disgraced ex-yakuza Michi, exiled to the forgotten (and quite definitely cursed) Japanese town of Kaso-Machi with two goals: pay off his debt and restore glory to the town’s defunct mascot agency! Recruit the weird and wonderful mascots across town with help from your severed finger assistant manager and chaos goblin, Pinky☆ – voiced by Ayana Shibuya, negotiate their contracts and assign them jobs they love.

Promise Mascot Agency will be available on PC and consoles early 2025.

Photo by Stuart Wilson/BAFTA/Getty Images for BAFTA.

Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.