One movie theater chain is rewarding free Marvel Rivals items for seeing the new Captain America movie

Marvel Rivals’ popularity continues to grow early on in 2025, and Marvel knows it, as evidenced by yet another cross-promotion item. This time, you’ll need to go to the movies.

From now through Feb. 17, Marvel fans can get some exclusive digital items to use in Marvel Rivals if they purchase tickets to Captain America: Brave New World, the latest Marvel Cinematic Universe movie, but with a catch.

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