Eternal Fire unveils Melbet partnership

Turkish esports organisation Eternal Fire has secured a partnership with online sports bookmaker Melbet.

As part of the deal, Melbet’s logo will feature on Eternal Fire’s player jerseys worn by its esports rosters during competitions.

The partnership officially debuted during Eternal Fire’s opening game against Fluxo in the BLAST Bounty Spring 2025 Counter-Strike 2 event.

In addition to the logo placement, the two parties will join forces to host a range of activations, such as player autograph sessions.

According to the bookmaker, Melbet also aims to assist Eternal Fire in growing its FACEIT Club, a platform where fans of the organisation can interact with each other. The announcement notes that the organisation’s FACEIT Club already features 20,000 members.

“We’re proud to partner with Eternal Fire. They’ve not just been part of Turkish CS history, they’ve written it,” stated Melbet representative.

“With Melbet behind them, we hope that Eternal Fire can reach even greater heights, deliver new victories for their fans, and showcase the passion for CS in Turkey.”

In addition to supporting Eternal Fire’s Counter-Strike team, the partnership also covers the organisation’s PUBG roster.

Eternal Fire has recently become a household name within the Counter-Strike ecosystem. The organisation finished second in Season 20 of the ESL Pro League and reached the quarter-finals of the 2024 PGL Copenhagen Major.

Prior to the BLAST Bounty event, the organisation moved Buğra ‘Calyx’ Arkın to its inactive roster, adding Samet ‘jottAAA’ Köklü to its starting line-up.

Partnering with Melbet marks a time of commercial expansion for Eternal Fire. In January, the organisation announced a deal with digital collectable platform Kolex and pizza chain Pizza il Forno.