Ubisoft says gamers have ‘extraordinary’ expectations for titles. I’d settle for pretty decent
As you’ve probably heard, Ubisoft isn’t in a great spot at the moment. While it seems to be taking steps to dig itself out of the cycle of mediocrity it has spun for itself, recent comments from CEO Yves Guillemot make me unconvinced that the company knows what mediocrity is.
The comments in question came during the much-talked-about Ubisoft investors call. You know, the one where they said Star Wars Outlaws had “soft” sales, that Assassin’s Creed Shadows was being delayed, and plenty of other news you’ve probably read on the internet lately? I’m behind on this story, I know. It’s been a really long week. But one comment from Guillemot from that same call just recently caught my eye, and it’s one I think a lot of video game industry figures probably share. “In today’s challenging market, and with gamers expecting extraordinary experiences,” Guillemot said, “delivering solid quality is no longer enough.” Many people and outlets took this as a thinly veiled statement against unrealistic expectations from video game consumers, and there might have been some of that flavor bubbling under the surface for Guillemot. But mainly, I read it and thought to myself, “Have these people played Palworld?”
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