The Olympics has helped Assassin’s Creed Unity more than double player numbers
Assassin’s Creed Unity, Ubisoft’s 2024 open-world stealth action game, has seen an increase in player numbers since the Paris Olympics started on July 26. The increase is likely due to the Olympics taking place in the same city as AC Unity, albeit with a few centuries in between.
As spotted by PCGamesN, Unity‘s player population and sales have seen a bump on Steam Charts since the Olympics started. On July 26, Unity had 729 players, but that number has steadily risen since and it’s reached a 24-hour peak player count of 2,219 (as of Aug. 2)