‘Zombie brand’: Amazon reportedly losing hope in $1 billion buy Twitch as profits slump

Amazon is reportedly having regrets about its $1 billion Twitch purchase, which went through in 2014, with internal metrics apparently now pointing to the streaming titan already well on its way to becoming a “zombie brand.”

Streaming (and therefore Twitch) is still one of the most popular forms of entertainment online, but that hype alone doesn’t guarantee the live broadcast brand turns a profit. The Wall Street Journal this week published a report revealing the biggest spenders on the website are showing less interest. Views are down and cash is trickling into Amazon’s pocket slower and slower as engagement crashes.

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