Netflix plans a big gaming push with over 80 releases in development

Streaming media company Netflix has revealed a marked investment into the gaming sphere via a July 18 earnings report, with the development of over 80 video games across multiple genres confirmed and plans for a steady release schedule.

Netflix co-chief executive Greg Peters noted the company’s determination when it comes to tapping into the gaming market during the company’s earnings briefing for the second quarter of 2024 last week. Peters said that Netflix is in the third overall year of its gaming initiative, and discussed having launched over 100 games already. “We’ve set ourselves pretty aggressive engagement growth targets [in gaming] and we’ve met those, exceeded those in many cases,” Peters said, adding that 2023’s push into gaming saw engagement triple.

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