Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25. Read more...
Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25. Read more...
Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25.
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