Surprise Steam Hit Content Warning Garnered 6.2 Million Downloads in Free Period
Landfall’s surprise April Fools release Content Warning has been claimed by more than 6 million Steam users in only 24 hours.
The party game’s publisher announced the major milestone in an update post on its Steam page, saying that more than 6.2 million players have already added the Lethal Company-like to their profiles. The team was able to move so many copies because Content Warning was free to keep for those who were able to claim a copy within the 24-hour window. Regardless, with no prior announcements, Content Warning’s success is staggering.
For those who may have stayed away from the internet on April Fools Day, Content Warning sees you and up to three friends grab handheld video cameras and try to capture hilarious and spooky moments. It’s all in the name of content, creating the perfect environment for chaos. It’s a formula that seems to be working, too, as SteamDB says the game has already reached a peak of 204,439 players, with more than 138,000 playing at the time of this story’s publication.
“It’s been a real treat watching all of your videos and we are so happy that we’ve managed to create something that makes people have fun together,” Landfall said.
Content Warning’s free-for-a-day offer has now come to an end. However, those who missed out on the deal can still download a copy for only $7.99 on Steam.
Landfall’s move to gift their new project to so many for free makes a lot of sense. With more than 6 million players out there already making videos, it’s that much more likely we see viral Content Warning clips make their way to all corners of the internet.
As the developers prepare for future updates, there are a few early issues they’re looking into. This includes problems with the voices, connectivity issues, footage not extracting, and camera footage not being visible. Thankfully, Landfall says it has leads on many of these complaints and plans to deliver some fixes as soon as tomorrow morning.
Michael Cripe is a freelance contributor with IGN. He started writing in the industry in 2017 and is best known for his work at outlets such as The Pitch, The Escapist, OnlySP, and Gameranx.
Be sure to give him a follow on Twitter @MikeCripe.
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