The Pokémon Company is looking to curb additional scalping attempts for its highly-coveted Van Gogh Pikachu collaboration promo, reportedly changing its upcoming distribution plans in the Netherlands to focus on a wider release.
When the Pikachu with Grey Felt Hat promo card was first released as part of a special collaboration of art and products themed around the Van Gogh Museum, pandemonium ruled the museum and digital shops as people swarmed to collect the limited items. It got so bad that the museum removed the promo distribution, citing safety and security concerns for visitors and staff and even firing one employee for embezzling an entire box of the promo cards, according to PokéBeach.