Cult of the Lamb devs promised to add sex to the game and garnered over 100,000 new X followers as a result

Who knew promising sex could hype up an indie game so much? Well, Massive Monster did it with Cult of the Lamb and gained hundreds and thousands of followers in just three days. So now, we might see some spicy content in the game after all. In a tweet on Nov. 29, the official X (formerly known as Twitter) handle of Cult of the Lamb announced it garnered over 100,000 followers in 72 hours, right after the devs promised to add sex to the game if it “hit 300k followers by the end of the year.”

On Nov. 23, Massive Monster announced a free content update for Cult of the Lamb called “Sins of the Flesh,” featuring a poster that presented all of its characters, except for the Lamb, barely clothed. Naturally, players thought it was a “sex update.”

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