MrBeast’s Feastables nets partnership with NBA team
Wildly popular YouTuber MrBeast has snagged one of his biggest partnerships to date: a jersey patch for his food brand, Feastables, on the jersey of the Charlotte Hornets.
The North Carolina-based team announced the partnership with a graphic of the team’s jersey shaped like a chocolate bar. The partnership appears to be running for one year, during the upcoming 2023-2024 season. It’s the first deal of its kind between an influencer-lead brand and an NBA franchise.
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