WoW devs explain why they think players love Dragonflight’s villains so much

The story of World of Warcraft Dragonflight has been one where its main villains have consistently played a factor.

In contrast to other WoW expansions of the past—where one solitary “big bad” dominated the playing field—Dragonflight has four main villains known as “the Incarnates,” and each of them has their own distinct traits that keep the story moving. This change of direction in regard to storytelling has resonated exceptionally well with the player base—and it’s been doing well with Blizzard, too. 

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