Pikmin 4 fans continue to take over NYC billboards and it’s getting weirder

In short:

Pikmin 4 fans are paying for meme ads on Times Square billboards

So far we’ve had a Bulbmin, Olimar twerking, and Thug Olimar

???

We do not know when this will end

Pikmin 4 fans are continuing their quest to takeover billboards in New York City in one of the weirdest trends to emerge from a gaming community.

It all began on July 11, when a lone Pikmin 4 fan paid for a 15-second image of a Bulbmin to be displayed in Times Square.