Diablo 4 Is Blizzard's Fastest Selling Game of All Time, Albeit After 4 Days of Early Access
Diablo 4 Is Blizzard's Fastest Selling Game of All Time, Albeit After 4 Days of Early Access

Blizzard revealed that Diablo 4 is the company’s fastest-selling game of all time. Although, this milestone has some caveats.

While Blizzard didn’t provide any specific sales numbers, Diablo 4 has been played for 93 million hours since its early access launch on June 1.

“This is a moment years in the making for the Diablo 4 team,” said Rod Fergusson, Diablo general manager, in a statement. “We’re extremely proud to offer players the richest story ever told in a Diablo game.”

He continued: “Since the game was first announced in 2019, the support from millions of players around the world drove us toward this release of our dark vision of Sanctuary. Hail Lilith, Blessed Mother.”

The fires of Hell burn bright 🔥#DiabloIV is the fastest selling Blizzard game of all-time. pic.twitter.com/L4pdjVnWFE

— Diablo (@Diablo) June 6, 2023

It’s once again worth noting that Diablo 4 has been out for four days before its official release date of June 6. So Blizzard is‌ presumably counting sales from early access members in addition to day-one purchases from everyone else.

The previous record holder for this feat within Blizzard was the World of Warcraft: Shadowlands expansion with 3.7 million units sold on its first full day on PC. However, Diablo 4 was released on multiple platforms.

Diablo 4 also currently has two expansions in the works. In IGN’s Diablo 4 review, we said, “Diablo 4 takes the strategy of refining things the series already did so well rather than giving it a more substantial overhaul, and that careful and reverent path has shaped this massive sequel into one of the most polished ARPGs ever created, which makes slicing through the legions of the damned a hell of a good time.”

Looking for more info? Check out our interactive Diablo 4 map to start tracking your progress as you play.

George Yang is a freelance writer at IGN.

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