Energy Drink brand Red Bull is set to open its new esports and gaming venue in Denmark, the Red Bull Gaming Sphere Aarhus. It will be the biggest venue in the world to date.
Image Credits | Red Bull
Red Bull will begin operations of its new esports venue on April 21st
As first reported by Esports Insider, the new venue will be the center of Red Bull’s gaming and esports activities in Denmark and Northern Europe as part of Tech City Aarhus, a platform for businesses in the tech environment.
It will be a multi-functional space, with the possibility of becoming an event space, tournament venue, gaming centre, as well as broadcasting studio. The venue will have more than 160 PC gaming stations and it will also feature a dedicated esports arena, streaming rooms for content creators, sim racers, a console area, a boot camp room, and a Bytes takeaway restaurant.
The Red Bull Gaming Sphere Aarhus marks the fourth dedicated gaming facility by the energy drink company. The other three are in Tokyo, London, and Stockholm.
The new gaming center will be created in collaboration with C4 Gaming
C4 Gaming has been running the gaming center since 2016 in Aarhus and it’s looking to strengthen its presence with the help of Red Bull. By hosting watch parties, game releases, signing sessions, and meet and greets with Red Bull’s pro teams and players, the venue will hold at least 30 annual events. Among them, there will also be big-scale competitions like major tournaments and leagues.
Hassan Abdirahman, CEO of C4 Gaming, commented on the partnership: “We are honored and proud that Red Bull has chosen to collaborate with us on their Red Bull Gaming Sphere concept in Denmark, and we look forward to being able to invite everyone to a premium gaming experience when we open the doors on April 21st.”
Red Bull is a big stakeholder within the gaming and esports space, having a strong presence across different esports titles and creating its own sponsored events like the Red Bull Solo Q. Earlier this year, Red Bull also announced a partnership with Spanish esports organization Team Heretics.
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