VALORANT picks up a unique, ‘ice cold’ sponsorship for VCT Americas

With so much anticipation surrounding the VCT Americas league, and with such incredible projected viewership along with the top-tier VALORANT league, interested sponsorship parties were to be expected. But maybe not one as unique as this.

Heineken 0.0, a non-alcoholic beer manufactured by Dutch brewing company Heineken, is the official beer partner of VCT Americas, according to a recent announcement. But aside from being the league’s official beer partner, Heineken 0.0 will also be the “presenting sponsor” of the Icebox map.

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