Blizzard’s shutdown in China may have stemmed from a misunderstanding
Blizzard’s shutdown in China may have stemmed from a misunderstanding

In an unfortunate turn of events, China and its gamers lost all access to Blizzard games such as Overwatch, World of Warcraft, and Diablo 3 in January this year due to the tumultuous relationship between Activision and its Chinese partner, NetEase, ultimately coming to a rocky standstill. But it seems that what ultimately cost the two gaming giants their amicable partnership came down to a simple misunderstanding.

In January, over three million Chinese players lost all access to the entirety of Activision’s game library when the partnership between them and NetEase, a Chinese gaming company, ended. NetEase employees were so livid about the way things ended that they livestreamed the dismantling of a 32-foot World of Warcraft sculpture that rested outside NetEase headquarters in Hangzhou, China.

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