While Sony, Xbox, and Nintendo may not be a part of E3 2023, Ubisoft said it will be at the show if it happens.
On Ubisoft’s Q3 2022-23 investors call, CEO Yves Guillemot responded to an investor asking if the company planned to “attend the event in person this year” to show its games.
“If E3 happens, we will be there and we will have a lot of things to show,” Guillemot said.
IGN reported last month that the big three won’t have a presence on the Los Angeles Convention Center showfloor, leaving the significance of this year’s E3 event in doubt. While Ubisoft hasn’t formally announced its plans yet, it seems the company will have some sort of in-person presence based on Guillemot’s comment.
Ubisoft’s lineup has a lot of question marks as we head deeper into 2023. The company recently delayed Skull & Bones for the sixth time and canceled three unannounced titles amid “major challenges” in the industry. We’re also still waiting to hear more about Avatar: Frontiers of Pandora, which was already delayed once. Guillemot tried to calm investor worries about Ubisoft’s lineup on today’s call, saying Ubisoft “will launch a lot of games” in its next financial year.
Ubisoft has a long history of appearing at E3. At Ubisoft’s last in-person show in 2019, the company debuted Rainbow Six Quarantine (which was later renamed Rainbow Six Extraction) and Immortals: Fenyx Rising. The company returned to E3’s digital show in 2021, showing off our first look at Avatar: Frontiers of Pandora.
E3 is set to return for its first in-person event since 2019, but the shape the event will take is up in the air. The show will be produced by the organizers of PAX, New York Comic-Con, and Star Wars Celebration, marking a new approach for the show. E3’s reshaping comes after years of turbulence, including leaking personal details of attendees and canceling the entirety of E3 2022.
Logan Plant is a freelance writer for IGN covering video game and entertainment news. He has over six years of experience in the gaming industry with bylines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. Find him on Twitter @LoganJPlant.
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