Reigning VALORANT world champions dominated Twitter in 2022, but Japanese esports is the biggest surprise

VALORANT saw monstrous growth across 2022 especially in its esports ecosystem, with growing viewership across domestic and international tournaments, capping off the year with a record-breaking world championship event at Champions.

Not only did LOUD acquire a world championship in VALORANT, but they also led the way in engagement as a brand on Twitter among esports organizations. Per data gathered by Brendan Husebø, a social media content analyst who previously worked for Fnatic, LOUD crushed total engagement on Twitter, with over 19.7 million engagements across 2022 on their @LOUDgg channel, excluding retweets and reply tweets directed at other pages.

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