Skip to content

ThePawn02

Gaming and Streaming Content

  • Blog
  • Editor's Picks
  • eSports
  • Guides
  • Headlines
  • News
  • Reviews
  • Uncategorized
  • Website Update
Primary Menu
  • Home
  • Watch Live
  • News
  • eSports
  • Blog
  • Reviews
  • Guides
  • Guild Login
    • Guild Mentality
    • The Zealots
    • Malign
  • Socials
    • Youtube Channel
    • Twitch Channel
    • Kick.com
    • Twitter
    • Instagram
    • Facebook
Subscribe
  • Home
  • 2023
  • February
  • AMD won’t have users ‘paying for features they never use’ when it comes to AI in GPUs
  • News

AMD won’t have users ‘paying for features they never use’ when it comes to AI in GPUs

AMD is looking into upping its AI acceleration to improve its graphics cards, but much less liberally than the competition.
February 20, 2023 4 min read
AMD won’t have users ‘paying for features they never use’ when it comes to AI in GPUs

AMD is looking into upping its AI acceleration to improve its graphics cards, but much less liberally than the competition.

While Nvidia’s liberal use of AI in its graphics card architecture could put HAL 9000 to shame, AMD’s relationship with artificial intelligence has been somewhat more tentative. According to David Wang, AMD’s Senior Vice President of Engineering at Radeon Technologies, the company is looking into integrating further AI acceleration into its GPUs than it has today—though you can expect a much more sparing application than the green team.

With AMD’s latest graphics cards, such as the RX 7900 XTX, packing AI acceleration for the first time, it’s clear to see the red team has begun its adoption of artificial intelligence. In the other corner, Nvidia is now on its fourth iteration of its AI acceleration cores, called Tensor Cores, and has been improving frame rates using AI for some time.

Making use of those impressive Tensor Cores, Nvidia’s DLSS 3 upscaler creates new frames by processing current and previous frames with the Optical Flow Accelerator each new RTX 40-series card is touting. But what Wang reckons is that now all these new GPUs come with large scale AI accelerators, the green team is stuck jamming AI into all its processes to make effective use of it.

“That’s their GPU strategy, which is great, but I don’t think we should have the same strategy”, says Wang in a 4gamer interview late last year, as he mulls over Nvidia’s liberal approach to AI (machine translated).

“Nvidia is actively trying to use AI technology even for applications that can be done without using AI technology.”

But Wang goes on to reveal that AMD is looking into implementing AI into its next-generation 3D graphics pipeline.

AMD made it clear a while back that its own DLSS-alternative doesn’t need machine learning to work, though I do wonder if AI will play a pivotal role in the upcoming FidelityFX Super Resolution 3 (FSR 3)—the company’s upcoming DLSS-a-like upscaler with “Fluid Motion Frames” frame generation tech. 

However, the new approach with RDNA 3 has been to implement AI, with the new AI Matrix Accelerator block inside the Navi 31 GPU, but only where it’s really needed.

“We are focused on including the specs that users want and need to give them enjoyment in consumer GPUs. Otherwise, users are paying for features they never use.”

“Even if AI is used for image processing, AI should be in charge of more advanced processing,” says Wang. The plan is to ensure any AI tech AMD brings to the table isn’t limited to image processing. 

(Image credit: Future)

Nvidia also uses AI for a plethora of application, such as intelligent noise cancellation and allowing uncanny valley levels of eye contact. Instead of future AMD graphics card adopters creeping us out with AI-powered eye contact algorithms, Wang hints that one main focus for AMD’s AI applications could be on “the movement and behaviour of enemy characters and NPCs” in the future.

The use of AI to empower game NPCs is something we hear a lot right now, and admittedly does sound like a good use for AI acceleration beyond just enhancing game visuals.

Steam in your hands

(Image credit: Future, FromSoftware)

Steam Deck review: Our verdict on Valve’s handheld PC.
Accessories for the Steam Deck: Get decked out
Steam Deck availability: How to get one.
Steam Deck battery life: What’s the real battery life of the new device?
Steam Deck – The emulation dream machine: Using Valve’s handheld hardware as the ultimate emulator.

Beyond AI, Wang notes that AMD and one of its partners have been researching “self-contained drawing” technology for upcoming graphics cards. It’s something that’s gaining momentum across the industry, which “generates graphics processing tasks only on the GPU and consumes them on the GPU itself without the help of the CPU.”

This self-contained drawing process is “A new technology that not only eliminates the data transmission between the system memory on the CPU side and the graphics memory on the GPU side as much as possible, but also eliminates the mechanism for transmitting drawing commands from the CPU, so it can achieve considerably high performance.”

If this technology lives up to its promises, we could see the CPU as even less important to performance than it already is today.

Considering the red team is already dominating our best graphics card guide, even without masses of artificially intelligent processes, says a lot. Though that’s largely down to AMD’s RDNA 2 cards sitting at all-time-low prices than their overall performance. It’ll be interesting to see how AMD’s deep dive into AI will improve the next round of Radeon graphics, anyways.

About Post Author

See author's posts

Continue Reading

Previous: Niantic Asked Pokémon GO Players Not to Visit Public Park Unless They’d Bought $30 In-Game Pass
Next: The world’s biggest charity speedrunning event just banned Hogwarts Legacy

Related News

This ‘tediously accurate’ map of our solar system with the moon scaled to a single pixel would still take 665 monitors laid end-to-end to show all at once
2 min read
  • News

This ‘tediously accurate’ map of our solar system with the moon scaled to a single pixel would still take 665 monitors laid end-to-end to show all at once

ThePawn.com June 16, 2025
Rainbow Six Siege is more popular and better than ever. That’s one point for ‘make something actually unique and stick with it,’ zero points for ‘give up and lay everyone off’
4 min read
  • News

Rainbow Six Siege is more popular and better than ever. That’s one point for ‘make something actually unique and stick with it,’ zero points for ‘give up and lay everyone off’

ThePawn.com June 16, 2025
Honkai: Star Rail publisher sues player for streaming a new character on Discord before its official release
3 min read
  • News

Honkai: Star Rail publisher sues player for streaming a new character on Discord before its official release

ThePawn.com June 16, 2025

Latest YouTube Video

Check out these awesome streamers

ThePawn02 on twitch

From Gamewatcher

  • Archon Prophecy DLC coming to Age of Wonders 4 on August 12
  • World of Warcraft Patch 11.1.7 Release Date - Latest News
  • Total War Warhammer 3 Patch 6.2 Release Date - Latest News
  • Chrono Odyssey Preview
  • Warhammer 40,000: Space Marine Review

From IGN

  • Mortal Kombat Legacy Kollection Could Set a New Standard for Fighting Game Collections
  • Amazon Is Having a MTG Sale on 2025 Booster Boxes and Bundles Today
  • The Biggest Pokémon Card Crashers And Climbers This Week - June 16
  • Nexus Mods Owner Steps Down After 24 Years to Focus on Mental Health
  • The Art of Borderlands 4 Book Arrives After the Game's Release Date, But Preorders Are Live

From Kotaku

  • Ubisoft Still Working On That Prince Of Persia Remake That Was Announced In 2020
  • Nintendo's Crackdown On Switch 2 Piracy Has Already Begun
  • Marvel Comparing Ironheart To Breaking Bad Is So Absurd We Can't Stop Imagining It
  • Nintendo's Mysterious Absence From Amazon Ends With No Explanation
  • New Switch 2 Players, Here Are 17 Essential Cyberpunk 2077 Side-Quests You Don’t Want To Miss

.

You may have missed

Wordle hint and answer today #1459 (June 17 2025)
1 min read
  • Guides

Wordle hint and answer today #1459 (June 17 2025)

ThePawn.com June 16, 2025
NYT Connections hint (Tue, 17 Jun)
1 min read
  • Guides

NYT Connections hint (Tue, 17 Jun)

ThePawn.com June 16, 2025
This ‘tediously accurate’ map of our solar system with the moon scaled to a single pixel would still take 665 monitors laid end-to-end to show all at once
2 min read
  • News

This ‘tediously accurate’ map of our solar system with the moon scaled to a single pixel would still take 665 monitors laid end-to-end to show all at once

ThePawn.com June 16, 2025
Rainbow Six Siege is more popular and better than ever. That’s one point for ‘make something actually unique and stick with it,’ zero points for ‘give up and lay everyone off’
4 min read
  • News

Rainbow Six Siege is more popular and better than ever. That’s one point for ‘make something actually unique and stick with it,’ zero points for ‘give up and lay everyone off’

ThePawn.com June 16, 2025
Privacy Policy
  • Home
  • Watch Live
  • News
  • eSports
  • Blog
  • Reviews
  • Guides
  • Guild Login
  • Socials
  • Twitch
  • YouTube
  • Instagram
  • Twitter
  • Facebook
  • Kick.com
Copyright © All rights reserved. | MoreNews by AF themes.