G2 further invests in the music industry with second ‘anthem’

G2 Esports is looking to cement its position in the music industry by releasing its second single, “Detonate,” today. By taking a step further into the music industry, G2 consolidates itself as a holistic brand that focuses not only on esports and its competitions. 

The organization made its debut in the music industry almost one year ago with the release of the song “Our Way.” At the time, the now-former CEO Carlos Rodriguez commented that G2 was “setting the stage” to elevate its idea of entertainment to “beyond just competitive games.” One year later, G2 has unveiled the next step in its entertainment business. 

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