Pricing for first-party Microsoft titles to increase following changing industry standard in 2023

The gaming industry started to see rising prices for AAA titles back in 2020 when Take-Two’s NBA 2K21 sold at a new $70 price point, departing from the then industry-standard $60. Other publishers have started to follow suit, and Microsoft is now preparing to do the same next year.

Microsoft is raising its first-party new titles from its usual $60 price tag and increasing it to $70, starting with games like Forza Motorsport, Redfall, and Starfield. All of Microsoft’s new first-party games will likely follow this price point, so gamers will need to shell out more from their wallets to play the hottest new game releases.

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