The U.S. Army’s gamer to soldier pipeline is hardly a secret at this point, but new documents show its recent, detailed plans to spend millions to recruit Gen Z through gaming-related sponsorships and ad campaigns. The partnerships ranged from Call of Duty Twitch streamers to sponsoring content at IGN and G4, with the…Read more...
The U.S. Army’s gamer to soldier pipeline is hardly a secret at this point, but new documents show its recent, detailed plans to spend millions to recruit Gen Z through gaming-related sponsorships and ad campaigns. The partnerships ranged from Call of Duty Twitch streamers to sponsoring content at IGN and G4, with the…Read more...
The U.S. Army’s gamer to soldier pipeline is hardly a secret at this point, but new documents show its recent, detailed plans to spend millions to recruit Gen Z through gaming-related sponsorships and ad campaigns. The partnerships ranged from Call of Duty Twitch streamers to sponsoring content at IGN and G4, with the…
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