Microsoft is planning to use Activision Blizzard’s catalog of popular mobile games to compete with the likes of Apple and Google, according to its ongoing dialogue with the British Competition and Markets Authority.
As reported by The Verge, part of Microsoft’s filing with the CMA reveals that the Xbox maker is interested in developing its own mobile game store similar to Apple’s App Store or Google’s Play Store. In the filing, Microsoft explains, “Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform.” The company goes on to say that it knows that completing with Apple and Google will be difficult, but it plans to rely on Activision Blizzard’s well-known mobile games to court players.
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