Gen.G “Rollin” with Jay Park as executive music and entertainment advisor

Esports organization Gen.G hired Jay Park as its new executive music and entertainment advisor, as reported by allkpop. The artist, who previously worked with Gen.G in 2021 on “ALL IN,” an original song for the League of Legends team, is now working on a new song called “Rollin” that will serve as an entrance for Gen.G into Worlds 2022.

According to the report, Jay Park will help “build the bridge” between the Korean music and gaming communities by focusing on finding more music artists to collaborate with and producing tracks that will showcase the most important moments for Gen.G.

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