Burnout, creating a niche, and crossed fingers: PointCrow lays out the depths of content creation

When a creator first sits down to record a video or broadcast a stream, most of them have an idea of the content they want to put into the world. And if they don’t know what niche they’re targeting with their content, finding that initial audience or breaking out of a rut will be even more challenging to pull off in a highly competitive market. 

That’s one area of potential struggle Eric “PointCrow” Morino keyed in on early in his content career, using his success as a speedrunner and The Legend of Zelda: Breath of the Wild streamer to pivot into a popular variety channel. 

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